What is a film ident?
In the world of film and television, an ident is a small video clip that has possible music/audio, a logo and the name of the studio/company that were involved in the production or funding of the film/TV program.An ident is important to make the movie not only look professional but to credit the people in association with the movie.
When my group and I get around to creating our film we shall need an ident as well, so researching them will be beneficial for us when we come to making our own.
Examples of film Idents:
WARNER BROS. PICTURES Ident: Warner Bros ident is a shimmering image of their filming studios, the effect is to make it seem like the studios are a magical place. That combined the Harry potter theme tune makes Warner Bros seem even more magical, and the music for harry potter is so identifiable that with the Warner Bros logo it makes Warner Bros memerable as well.
Walt Disney OLD Ident
Walt Disney NEW Ident
Paramount Pictures Ident
Evaluation
Now i'm sure you know all the above Idents, Some recognisable by music, picture or name, all are famous and strong Idents. They're strong in their simplicity and the companies are easily remembered because of their simple but eye catching Idents.
Walt Disneys OLD ident: Before the full ident is even played its recognised by its music, anyone that grew up watching Disney films would recognise the music! or even the start of the Ident before the famous castle is even fully pictured on screen as a Walt Disney movie. Not only does the old Ident reflect the movies they have created, it is iconic and original which is important if you want a good memerable Ident. Disney have also cleverly incorperated their logo (The castle) and centered their Ident around it, this is a popular method as ident stands for identity, and a logo is part of a corporations identity, so why shouldn't it be in the ident?
Walt Disneys "modern" Ident isn't much different to their old one, as people around the world recognise that ident, all that's changed is it's became a modern animation as technology has progressed since they created their Ident, its the same principle of the star/fairy shooting over the iconic castle, and the same music but just upgraded to a better orchestral "grand" sound.
When you have an Ident it's usually practical to stick with it if you're a big film company, as that is what is recognisable to the masses who have saw it.
Paramount Ident evaluation
Paramount is a very popular Ident, with unique imaging of stars flying in to semi-circle the peak of the mountain, its so unique it sticks in your head and the message that Paramount is trying to say is that they are the best, they're at the top or rather "the peak" of movie production as exemplified by the stars arching over the mountain peak as well.
