Friday 20 December 2013

Film Title Design Research

Film titles weren't actually that important in the production of a motion picture at first, it used to be just a plain title piece, but now as motion pictures have progressed through out the years, focus has been paid to film titles and they have been given a revamp, to become just as interesting as the movie.

around the 1930's there was a change in film titles here's a video of the history of film titles, ranging from 1930's on wards. This is to show the progression through the years;

 


Typography
What is typography?
Well typography is the style and appearance of printed words. So like the spacing between the letters, the font, the colour, the size etc are parts to typography.
Typography is considered when creating a Film title, it was a specialized occupation until the digital days now it is just something everyone does without even thinking about it.

The typography of an opening film title will always represent the tone or perhaps happenings of a film today in modern motion pictures. The title is not just merely a title anymore it is a considered piece to a motion picture and typography and type design is seriously considered while making a movie.
After looking at examples of film titles and their typography i shall be considering their work when i work on my own title for my short motion picture.

Here's another example of an opening film title that has considered its title and typography;



As you can see the film title is made of steel, which is appropriate as the movie is called man of steel, it zooms in to the title to get a closer look at the metallic texture, just backing up or emphasizing the movie point.